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Social Stardom in a Real Sense.

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    The irony is, it took a social media event for me to meet a social media star.

    Thanks to Digital Media Week Jamaica #DMWJamaica, I was able to meet in person and physically mingle with a few social media stars that I follow or converse with regularly.

    #DMWJamaica is an “unconference” that seeks to share social success stories and highlight Jamaicans excelling in the social media space.  The four-day series of events included a panel discussion at the trendy ATL Showroom on Tuesday, June 29, 2016.

    RJR’s own Krystal Tomlinson, a star in her own right across multimedia media formats, hosted the panel on The New Rules of Social Stardom.  The group of experts included “certified student” @OneRomone, multi-tasker @NicoleMcLarenCampbell, fitness and nutrition expert @IAMKimilaMcDonald and transformational coach @PatriceJWhite.

    Real is often overused these days, but “real” is exactly how the conversation is best described.  The presenters were revealing and raw while sharing their personal experiences, challenges, and successes.  Here's an interesting point, their least favourite platform: Snapchat.

    The panel was preceded by an eye-opening keynote by Dr. Anissa Holmes of Jamaica Cosmetic Dental Services.  The audience who clearly had a preference for Instagram (IG) was schooled in benefits of Facebook.  Dr. Holmes opening discussed her methodology and impressive returns on her investment in the platform.

    She clearly illustrated the power and potential of the world’s most successful social media network and provided tips on how others good navigate the platform for their own success.  Notable, she said, “You have to have your business right first!”  Social media can’t make a business better, more efficient, or more appealing.  Start with a good business model and then leverage social media to draw attention, engagement and profits to that model.

    #DMWJamaica continues with a Women in Digital Tech charity event this evening at the Courtyard by Marriott.  Congrats to @CorveDaCosta, @iamsgb and the team for a stellar event.

     

    Tech4Life airs on @RJR94FM.com every Wednesday morning at 8:15 am.